In case of technological development, e-commerce has seen major advancements in many great areas. Needless to say, e-commerce is clearly the future and is an indispensable part of the spectrum.
Here are some forecasts for the online B2B sector in India for e-commerce :
Boom in Marketing
Marketing and branding activities are an important point of concern for e-commerce sites. Many e-commerce sites have seen a gradual growth in performance-based marketing efforts which have turned out to be a blessing. It offers great profitability. With chances of better ROI, it is important to pay heed to marketing that brings in a considerable amount of sales in future.
Rise in Wallet Usage
2018 has been a year of wallets and payments. This trend has been growing in 2019 as more and more people are inclined to adopt digital and cashless payments. Wallet usage will surely become the preferred choice of payment mode for a lot many users.
New Categories to Take over The Stakes
No longer are the Indian e-commerce companies limited to fashion, food and grocery. The speedy growth of companies from niche categories like electronics, tech and gadgets has seen a steep rise. With the wrap of the second quarter of 2019, new entrepreneurs have set their foot to create, capture as well as dominate many more such categories.
Digital Transformation For B2B Sector
B2B Business can save upto 90% on sales and operating costs with the help of B2B e-commerce websites. It will help in bringing speed, predictability as well as profitability to the B2B segment.
All e-commerce trends aim to increase sales and multiply the number of online shoppers. These trends aim not just on enhancing the operation of a website but also focuses on complete customer satisfaction.