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Welcome to

IndustryBuying is the trusted B2B product platform in India, jointly owned by MonotaRO (Japan’s largest B2B e-commerce), W.W Grainger (the world's largest industrial e-commerce company), and IndiaMart. We specialize in a wide variety of industrial and agricultural products that cater to the needs of businesses and SMEs. Over the past eight years, we have served more than 1.5 million SME customers and have established India's largest catalog of products from globally renowned brands, encompassing over 40 categories.

Our mission is to provide a seamless shopping experience for our customers by offering door-to-door delivery to every pin code, along with super-secure payment options and 24x7 live support. Our focus on reliability and safety guarantees that your supplies arrive safely and on time. We take great pride in nurturing a rapidly growing community where buyers and sellers can interact and benefit from our online trade ecosystem.

Our Vision

Through Industrybuying, we seek to bring a revolutionary change in the industrial supply operations on national and global scale. While our mission is to bridge the gap between consumers and B2B merchants, our vision bespeaks formation of an exclusive online-trade ecosystem, which caters to the diverse needs of buyers and sellers.


Swati Gupta


She has an experience of over 12 years in Management Consulting, Supply Chain Management and Private Equity Operational Advisory Business. Swati pursued BE in Computer Science from Delhi College of Engineering and completed her MBA from Carnegie Mellon University. Her professional career began with the role of a consultant in the reputed firm, Bain and Co., located in Boston. She further supervised the setting up of India Operations at Opera Solutions—a famed Data Analytics company based in New York, growing it to 100+ employee strength.

Rahul Gupta


With over a decade experience in industrial arena, Rahul founded Industrybuying during 2013. Rahul holds a Bachelor’s degree in Mechanical Engineering from IIT DELHI and Masters from Columbia University, in the field of Operations Research. His professional background includes working as Debt Instrument Trader in a large-scale Investment Bank at Wall Street, and leading an industrial distribution operation nationwide with major locations in Delhi, Bangalore, Kolkata and Pune.

Our Investors

SAIF Partners are well-acknowledged capital setup, dedicated to promoting early-stage, startup and late-stage entrepreneurial businesses through organic and acquisition investment. This private equity firm specialises in growth capital investments for ventures associated with educational, entertainment, IT, telecom, medical, tourism, healthcare, e-commerce and financial services etc.

SAIF Partners are currently managing over $2BN in assets and have sponsored around 50 companies across the globe, among which 3 enterprises already record capital value of $1BN. The company further maintains alliances with distinguished names like, JustDial, MakeMyTrip, Paytm, Edelweiss, eClerx, Network18 and NSE.

With its core focus on technology, KALAARI CAPITAL is an established capital firm, effective since 2006. This early-stage enterprise maintains $650 million in assets and encourages the visionary entrepreneurs to setup their business models.

The Bangalore-based investment firm accounts for a dynamic and experienced team of professionals, committed to adding values in novel business propositions. Since its emergence, KALAARI has successfully enriched the profiles of many young and prospective companies like, DOORMINT, Myntra, SnapDeal,, Mettl, Basiz and Germin8.

BEENEXT is among the pioneering venture capitalists, committed to empowering businesses with unique perspectives and innovative concepts. The capital firm has achieved success in promoting entrepreneurial startups across 9 different nations. This enterprise maintains such vast portfolio by optimising its key attributes of Network, Experience, Trust, Perspective and Knowledge.

Since inception, BEENEXT has formed investment partnerships with GrubMarket, IDfy, HackerEarth, Cleanly, Oway, Bento and Daily Rounds. Media Coverage

IB MONOTARO PRIVATE LIMITED announces details of annual general meeting of shareholders. Click Here!

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