A Deep Insight Into E-commerce Scenario in India

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The e-commerce industry has seen rapid and unprecedented growth and garnered the attention of all lately. The rise in the number of internet users, confidence in online payments, development of browsing devices are some of the many reasons that have contributed to the success story of e-commerce in India.
However, e-commerce transactions can be categorized into further three divisions –

1.B2C (Business to Customer) – The B2C market in India is a largely expanding one which generates bulk revenue. The e-commerce industry has a major share of the B2C market and is expected to rise in the near future.

2.B2B (Business to Business) – The most common B2B e-commerce players are small and medium enterprises. They lack the required funds so transacting through B2B portals increases the visibility of the business and helps them reach new levels.

3.C2C (Customer to Customer) – India’s C2C market is growing with the entry of several players and is also gathering significant traffic.

E-commerce in India is witnessing remarkable growth and is successfully changing the way people transact. The online marketplace is thriving well be it travel, movies, hotel reservations, books and even ranges to electronic gadgets, fashion accessories and groceries.

In order to provide your customers with extensive and seamless user experience across all channels, it is important to integrate your E-commerce system to your offline order management systems. Most of the B2B companies are trying hard to develop a unique B2B E-commerce platform in order to ensure synchronization of customer information. The consolidation would help all businesses to support Just-in-Time (JIT) availability along with complex procurement workflows so as to reduce cost as well as improve on the overall efficiency.

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